Corporate Communication

Corporate Communication

Corporate Communication

 

WHAT IS CORPORATE COMMUNICATION?

Corporate communication is strategic communication. Professionals in corporate communication shape how an organization communicates with its own members and outsiders, thus helping to achieve larger business goals. Taking into consideration factors such as branding, corporate identity, corporate reputation, new media strategy, stakeholder interests, and social responsibility, they coordinate an organization’s internal and external communication.

WHAT DO OUR STUDENTS STUDY?

The Bachelor of Arts in Corporate Communication at Penn State Worthington Scranton prepares its graduates with a variety of classes. Examples of courses include Business or Organizational Communication, Business Writing, Internal Communication, External Communication, Conflict Resolution and Negotiation, Risk and Crisis Communication, Social Media in Corporate Communication, or Public Relations and Marketing. 

A required capstone course and an internship prepare graduates to succeed on the job market.

WHAT ABOUT MINORS?

Corporate communication majors might consider minoring in business, English, or psychology to showcase the breadth of their skills.

WHAT CAREERS AWAIT GRADUATES?

Corporate Communication Graduates

Victoria Sheridan, left, and Shawnna Meyers are the first two graduates of Penn State Worthington Scranton's new Corporate Communication program. The new major is one of 10 baccalaureate degree programs now offered at the campus.

Image: Penn State

Graduates who earn a Bachelor of Arts in Corporate Communication start from a broad foundation in the field of communication in a business environment. They may work for businesses, consulting firms, educational institutions, the health care industry, non-profit and philanthropic organizations, or the government. They may fill a variety of positions, including in the fields of advertising, advocacy, human resources, marketing, media relations, public relations, sales, or strategic communication. They often serve as spokespeople, liaisons, or representatives of an organization or department.