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Corporate Communication

Corporate Communication

 

WHAT IS CORPORATE COMMUNICATION?

Are you a good communicator? Do you also have a mind for marketing or business or public relations but have a creative edge to you?  Do you enjoy the challenge of communicating on a strategic level?

Words are very powerful, especially in a world of social media. Communicating the right words at the right time is a valuable skill. Effective communication can build trust, improve morale, increase productivity and create organization.  One misstep can be a headline in the news within seconds. Images can be tarnished, reputations destroyed, and trust lost. A positive image and a trusted identity are keys to being well positioned.

If you enjoy interacting with people and welcome the opportunity to affect the world of business on a strategic level with polished communication skills, then a degree in Corporate Communication is your path.

Corporate communication is strategic communication. Professionals in corporate communication shape how an organization communicates with its own members and outsiders, thus helping to achieve larger business goals. An organization's internal and external communications are all coordinated by factors such as:

  • Branding
  • Corporate identity
  • Corporate reputation
  • New media strategy
  • Stakeholder interests
  • Social responsibility
     

WHAT DO OUR STUDENTS STUDY?

The Bachelor of Arts in Corporate Communication at Penn State Worthington Scranton prepares its graduates with a variety of classes. Examples of courses include:

  • Business or Organizational Communication
  • Business Writing
  • Internal Communication
  • External Communication
  • Conflict Resolution and Negotiation
  • Risk and Crisis Communication
  • Social Media in Corporate Communication, or Public Relations and Marketing. 

A required capstone course and an internship prepare graduates to succeed in the job market.

WHAT ABOUT MINORS?

Corporate communication majors might consider minoring in Business, English, or Psychology to highlight the breadth of their skills.

WHAT CAREERS AWAIT GRADUATES?

Graduates who earn a Bachelor of Arts in Corporate Communication start from a broad foundation in the field of communication in a business environment.  Typical employers would be:

  • Businesses
  • Consulting firms
  • Educational institutions
  • The health care industry
  • Non-profit and philanthropic organizations
  • The government.

They often serve as spokespeople, liaisons or representatives of an organization or department and may fill a variety of positions, including in the fields of:

  • Advertising
  • Advocacy
  • Human Resources
  • Marketing
  • Media Relations
  • Public Relations
  • Sales
  • Strategic Communication
Corporate Communication Graduates

PSWS Corporate Communication graduates

Victoria Sheridan, left, and Shawnna Meyers are the first two graduates of Penn State Worthington Scranton's new Corporate Communication program. The new major is one of 10 baccalaureate degree programs now offered at the campus.